One of the keys to success with the Charity Checkout platform is making sure it’s well integrated with your website.
A good integration is one where your website has clear and prominent links to your platform. Without a proper integration, potential supporters won’t find your platform and you will limit your fundraising potential.
In this article, we’ve shared our best practice guidelines for integration, based on our experience working with thousands of charities.
One of the simplest ways to integrate us on your website is through a donate button.
- Make it stand out.
- Make it look like a button.
- Add it at the top of every page of your website (i.e. in the header).
- Link it directly to a Donation Checkout in your platform (you can find the link below the title of the Checkout in Manage > Checkout Links).
- Hide it on a page within your website.
- Use multiple donate buttons for different providers in your website header.
- Add it on a page alongside links to other payment providers. Your supporters deserve the best fully branded experience with your charity so keep it simple. Any mention of other platforms can cause confusion and lead to donor drop off.
Note: If you need any help with creating a donate button, don’t hesitate to get in touch.
If you’re using our personal fundraiser tools, there are two places in the platform you can link from your website:
- Profile page: A landing page for your Charity Checkout platform, including events, fundraiser pages.
- Fundraise for us page: If you’d prefer not to use the Profile page, you can link directly to the fundraiser sign up journey by navigating to your Profile page, clicking the Fundraise for us button, and then copying the URL from the browser.
- Add a button which says something like ‘Fundraise for us’ next to your donate button and link it directly to your platform Profile page or Fundraise for us registration page.
- Add a button or link prominently to your Fundraise for us page or your platform Profile page in the fundraising section of your website.
- Add a link to your Profile page or Fundraise for us page alongside links to other third-party fundraising solutions. Your supporters deserve the best fully branded experience with your charity so keep it simple. Any mention of other platforms can cause confusion and lead to donor drop off.
Note: If you need any help with creating a fundraiser button, don’t hesitate to get in touch.
If you’re using our Event pages, you will probably need to integrate each event registration page to the matching individual event page on your website.
- Add a ‘Sign up’ or ‘Register’ button on event pages on your website and link them to the relevant event sign up pages on the platform.
- Use multiple event registration options in the same event which might confuse the donor.
- Create event registration journeys which require supporters to enter details on both your website and your Charity Checkout platform.
Note: If you need any help with creating a ‘Sign up’ or ‘Register’ button, don’t hesitate to get in touch.
Social media may seem unrelated to website integration but it can play a key role in your platform fundraising.
- Link any donation, fundraising or event asks from social media campaigns directly to the relevant pages within your Charity Checkout platform rather than your website. The less steps there are in a journey, the less opportunity there is for errors and drop-outs.
- Include options to other third-party fundraising solutions in your social media event and fundraising asks.